NJ SEO Company

Last Updated on Sunday, 13 December 2009 08:36 Written by vc1026 Sunday, 13 December 2009 08:36

Think you don’t need help from this NJ SEO company? Read on to see why your business is hurting without it.

It seems that everyone you meet has a website today. Plumbers, electricians, moving companies, dentists, doctors, etc. – everyone has a website. People like to do their research before they contact a business and that is why they will often search before they call. This helps them get comfortable with you and so they know what to expect when they pick up the phone to call you.

The problem:  For most small local businesses, nobody can usually find their website. Most local businesses simply do not rank for even the least competitive keywords. Why? Most times the website has very poor setup and even worse keyword selection. I can’t tell you how many times I’ve seen a local mortgage company that is trying to rank for the word ‘mortgage’ or at least that is what their title tags indicate.

Here are some common errors that I have seen with local businesses.

1. Same title for every single page on the site – make sure every title is unique.  This is what goes in between the <title> and </title> tags.

2. Choose a targeted set of 2-3 keywords for each page.  If you are a florist in Neptune, NJ, then make your homepage title something like Neptune Florist – Florist in Neptune, NJ 07753.  Don’t make it Florist – Buy flowers here.

3. Less graphics and Flash and more text.  Search engines like text.  Give them what they like and it will help you rank better. Have at least 5-10 (20 is better) pages of content on your site.  And update it to keep your site fresh.

4. Build a few links to your site through targeted local directories and the chamber of commerce.  Start a small blog about your industry on your own domain or use a free service like blogger.com, wordpress.com, or twitter.com

5. Take action and don’t hope Google will rank you just because you have a website.  You need to promote your site (or have a local seo do it for you)!

These are just a few simple tips that can help you get your website to rank a little better.  These small steps won’t perform any miracles, but don’t discount them – they are powerful if you follow them closely.

If you’d like someone to do your search marketing for you, call us at 888-872-8076.   We offer a range of  SEO and pay per click (PPC) services and will work with you to develop a plan to fit within your budget.  We have a very high success rate of getting websites to rank in the top 3, top 5, and top 10 even on for top tier keywords.  Local search optimization is an area that typically has very low competition and huge ROI.

How to see if your site is indexed

Last Updated on Sunday, 17 April 2011 04:23 Written by vc1026 Saturday, 16 May 2009 07:02

Here’s a very simple command to use in google to see if your site is indexed yet.  All you have to do is go to Google and type in site:http://www.yoursite.com.

If you see pages come up from your site, then you’ll know you’ve at least been indexed by Google.  If you’re not indexed yet, you’ll have to look at your site and make sure the navigation is correct and your site is live.  To get the G-bot to visit your site, you can link to it from another page or submit your xml feed via Google’s Webmaster site.

How to Quickly Size Up SEO Competition

Last Updated on Saturday, 2 May 2009 04:55 Written by vc1026 Saturday, 2 May 2009 04:55

Here’s some quick pointers on how to get an idea of the competition you face for a certain search phrase or keyword.

type the keyword or phrase into Google and see how many results there are.  Then, type in the keyword phrase with quotes around it and see how many results there are for that exact phrase.  This 2nd measure gives you a better idea of how many pages you’ll be competing against.

You can take it even further by using the intitle operator.  Type intitle:”keyword phrase here with quotes” and see how many results you’ve got then.  This will tell you how many results there are with your specific keyword phrase in the title tag.  This gives you a good idea on the number of pages you’ll have to compete against.  Keep in mind, though, this technique does not give any clues on how strong those results are.

To get a better idea of the strength of a competitor, take a look at their URL.  Does it contain the keyword phrase?  If so, then they will be harder to beat.  Also, check their backlinks in both Google and Yahoo to see how many links they’ve got.

SEO is a bit of a science and an art.  There is no ‘easy’ way to tell by just 1 factor whether or not a site will have the ability to rank well.  But, after you do this several times, and have experience getting sites to rank and stay there, it’s easier to take a look at some of these factors as well as some others and get a very good idea of how things will play out.  Sometimes G does like to shake things up a bit, but it usually comes back down to fundamentals – Offer unique, value-added content that preferably fresh and attracts links in a natural way.